GoHighLevel vs ClickFunnels: Which Do Agencies Actually Need?
By John M. Deleman, founder of Growtheon
ClickFunnels builds funnels. GoHighLevel runs client accounts. If you serve multiple businesses, one of these covers your whole operation and one covers a slice of it. Here's the honest comparison.
What each tool is built for
- ClickFunnels: landing pages, sales funnels, courses and one business's funnel stack.
- GoHighLevel: an all-in-one agency platform — CRM, funnels, email/SMS, automation and separate client workspaces (sub-accounts).
- The gap: ClickFunnels has no real client-account model, so agencies juggling multiple businesses bolt a CRM and reporting on top.
Cost as an agency scales
ClickFunnels bills per funnel account, and its top plans climb well past $200/mo — with no white-label reselling included. GoHighLevel's unlimited plan is $297/mo and SaaS mode is $497/mo.
If you resell software to clients, that's the real fork in the road: ClickFunnels doesn't let you offer it as your own platform; HighLevel does, at a premium.
Where Growtheon fits
Growtheon covers the same all-in-one ground as HighLevel — funnels, CRM, conversations, automation, AI — with unlimited workspaces on eligible plans: Starter $97/mo for up to 5 workspaces, Unlimited $197/mo, and Unlimited + SaaS Manager $297/mo.
You get funnel building for your own offers and a full client platform in one place, at a lower price than either incumbent's top tier. Every plan starts with a 14-day free trial.
Compare it yourself
See the full Growtheon vs HighLevel comparison, read our GoHighLevel alternatives guide, or check pricing.
FAQ
Can ClickFunnels replace GoHighLevel for agencies?
Not fully. ClickFunnels is strong at funnels and courses but has no client workspaces, no built-in SMS/email at HighLevel's depth, and no white-label SaaS mode. Agencies typically outgrow it once they manage multiple clients.
Is ClickFunnels cheaper than GoHighLevel?
At entry level, similar. As you add contacts, workspaces or reselling, ClickFunnels' top plans exceed HighLevel's unlimited tier, and neither matches Growtheon's $97–$297/mo range for agencies.
Do I need both a funnel builder and a CRM?
With Growtheon, no — funnels, CRM, automation and client workspaces are in one platform with one login and one bill.
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Explore the Growtheon Platform
Growtheon is a HighLevel alternative that unifies your entire growth stack. Manage every lead in the CRM, automate follow-up with the workflow builder, and convert traffic with funnels and websites. Book calls through the calendar, close deals with contracts & eSignature, and monetize with memberships or the learning hub. See how it stacks up against HubSpot, explore the full feature list, or check pricing to get started.