LTV (Lifetime Value)
The total revenue a business can expect from a single customer over their entire relationship.
What is LTV?
The total revenue a business can expect from a single customer over their entire relationship. This concept is fundamental to modern marketing, sales, and business operations.
Why It Matters
Understanding this concept helps you make better decisions about your marketing strategy, sales process, and business growth.
How Growtheon Helps
Growtheon provides built-in tools that make this concept actionable for your business — no additional software needed.
Related Terms
Churn Rate
The percentage of customers who stop using a product or cancel subscriptions in a given period.
MRR (Monthly Recurring Revenue)
Predictable revenue a business earns each month from subscriptions.
CAC (Customer Acquisition Cost)
The total cost of acquiring a new customer, including marketing and sales expenses.
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