Lead Scoring
A method of ranking leads based on their likelihood to convert into paying customers.
What is Lead Scoring?
Lead scoring assigns numerical values to leads based on their characteristics and behaviors to rank them by their likelihood to convert. Scores are typically based on demographic fit (job title, company size, industry) and engagement signals (email opens, page visits, form submissions).
Why It Matters
Not all leads are equal. Without scoring, sales teams waste time on unqualified prospects while hot leads go cold. Lead scoring ensures your best opportunities get priority attention, directly improving conversion rates and sales efficiency.
How Growtheon Helps
Growtheon's AI Lead Scoring automatically analyzes engagement patterns, contact data, and conversion history to rank every lead. The system learns from your actual outcomes, becoming more accurate over time.
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Related Terms
CRM (Customer Relationship Management)
Software that manages all interactions with leads and customers in one central system.
Sales Pipeline
A visual representation of where prospects are in the buying process.
Ghost Visitors / Visitor Intent
Technology that identifies anonymous website visitors and reveals their company or contact data.
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