10 SaaS Metrics Every Agency Owner Should Track

If you're reselling a white-label CRM as SaaS, these are the numbers that determine whether you build wealth or spin your wheels.

1. Monthly Recurring Revenue (MRR)

Your total predictable monthly income from subscriptions. The north star metric. Track it weekly.

Percentage of customers who cancel each month. Below 5% is good. Below 3% is excellent. Above 10% means your product or onboarding needs work.

Average revenue per customer × average customer lifespan. If LTV is $2,400, you can afford to spend up to $800 acquiring them.

Total sales + marketing spend ÷ new customers. Your LTV:CAC ratio should be at least 3:1.

Total MRR ÷ total customers. Increase this by upselling higher tiers or add-on services.

Revenue from existing customers this month vs last month, including upgrades and churn. Above 100% means you're growing without new customers.

How quickly new customers see results. Faster TTV = lower churn. Optimize your onboarding to deliver a quick win in the first week.

Tickets per customer per month. High volume signals UX problems or training gaps. Reduce with better docs and onboarding.

Revenue from upgrades, add-ons, and additional seats from existing customers. The cheapest revenue you'll ever earn.

Revenue minus cost of delivery. With Growtheon at $97/mo and clients paying $297-$997/mo, your margins should be 70-90%.

Growtheon is a HighLevel alternative that unifies your entire growth stack. Manage every lead in the CRM, automate follow-up with the workflow builder, and convert traffic with funnels and websites. Book calls through the calendar, close deals with contracts & eSignature, and monetize with memberships or the learning hub. See how it stacks up against HubSpot, explore the full feature list, or check pricing to get started.